New Product is the online representation of the Manhattan Toy Store with which it shares its name. In January 2004, we launched www.toytokyo.com so that the entire world could experience what those who frequent the NYC location can, bringing together toys and collectibles from every genre and every generation, from rare promotional toys from the 1950s to the latest limited run of Kubricks from Medicom, on one comprehensive website. Toy Tokyo is also working closely with many of the hottest toy artists in the designer scene. Along with the retail store, and the new Showroom NYC